Banks need Hyper-Personalisation to Catch up with Customers – and Starbucks
Use the Starbucks app and you may start getting offers for chai latte with soy milk or chocolate muffins, if those are your favourites. Watch Netflix for just a little while and you’ll get recommendations for new shows similar to what you watched in the past as well as shows in adjacent genres that you might enjoy. Consumer companies like these leaders use customer data, artificial intelligence (AI) and more to deliver real-time hyper-personalised recommendations for services you use and products you did not even realise you wanted.